This campaign began on 27 August 2010 with 12 nominated fragrances in the running for big industry titles, namely Best Women’s Fragrance, Best Men’s Fragrance, Best Couple Fragrance, and Fragrance of the Year 2010. As for the newly introduced Colorscentsations Award, best matched fragrance and “color look” from the three nominees; namely the sweetness and warmth of Happiness look, the coolness and funkiness of Free Spirit look and the combination of independence and modern in the Confidence look. These three different make-up looks are set to match with the three special fragrance nominees to bring out the best aspiration and feel for one another.
Colors element are added in for this year Fragrance Fair & Awards in conjunction with the latest launch of Cyber Colors.
The panel of judges which comprises local celebrities such as Amber Chia (Top Model), Sazzy Falak & Nazril Idrus (Celebrity Couple), Awal Ashaari (TV Host) and Owen Yap (Award Winning TV Host) , contributed 40% of the points that went to determine the winning fragrances. The remaining 40% was contributed by the general public while the balance 20% was obtained from the results of fragrance sales tabulated up until 30 September 2010.Was so excited because get to meet the local celebrities! The emcee of the day is Xandria Ooi. She is such a lovely lady. I like the way she speaks and her voice is very nice. Amirul Jafril. He sang 2 songs on that day Farah Asyikin. Before I get to meet Nora Danish, the ambassador of Sa Sa Colors & Fragrance Fair & Awards 2010, I always get to see her face on the advertisement/ poster. And I personally think that she looks sweet. And yes! She is really pretty and sweet! She is that kind of gentle, soft, polite girl which makes people like her so much. Then it comes to the modeling part. I have to admit I was drooling that time. The models are ALL so HOT!!!! Don't believe? Look at the pictures below awwwwww *melt* They are holding the BEST MEN'S FRAGRANCE : Boss Bottled Night from P&G Prestige Charming smell indeed BEST WOMEN'S FRAGRANCE : Gucci Flora by Gucci from P&G Prestige I like the packaging very very much BEST COUPLE FRAGRANCE : Dsquared2 He Wood Ocean Wet Wood & She Wood Crystal Creek Wood from ITF For him For her To my future boyfriend: I want this also! (wait till I got one bf 1st=.=) Then it is time for the FRAGRANCE OF THE YEAR 2010, and it goes to... DKNY Be Delicious Fresh Blossom from ADF. it looks so cute There's one fragrance which won the SPECIAL COLORSCENTSATIONS AWARD + ONLINE PEOPLE'S CHOICE AWARD. guess which fragrance is that? Yes that is Anna Sui Rock Me! Summer Love by P&G Prestige all the hotties with the winning fragrances In conjunction with the campaign, Sa Sa took the opportunity once again to contribute back to society by donating RM1 for every bottle of fragrance sold during the campaign to the Breast Cancer Welfare Association (BCWA). Ms Corina Loi, Senior Vice President and Country Head of Sa Sa Malaysia, presented the cheque amounting to RM13,389 to Ms. Ranjit Kaur, President of BCWA during the Fragrance Awards presentation.
Mr. Chong Ting Siong, CBD Team Leader of P&G Prestige
Mr. Ken Lim, Key Account Manager of P&G Prestige
Ms Corina Loi, Senior Vice President & Country of Sa Sa Malaysia
Mr. Michael Liew, Brand General Manager of Suria Meriang (ADF)
Ms Ong Ming Yen, representative of L’Oreal Malaysia
Ms Cheng Shea Li, Senior Business Development Manager of Sa Sa Malaysia
and then lastly, group photos!
See what I got from Sa Sa.
a goodie bag with a file in it
Perfume! Fleur deLYS
Thanks Sa Sa! Because..
You make my life beautiful :)