Translate

Wednesday, May 23, 2012

Woah! Hennessy VSOP has new bottle design and packaging!

I have an issue with blog title, as you can see. Oh well, its alright. I just want to share with you all briefly a party+launch I went last Friday which was pretty interesting.

Hennessy VSOP has launched their new bottle design and packaging! And this is designed by Chris Bangle, the former chief designer of BMW! Vote now, you want to see the designer or the bottle first?

*counting votes then gave up* ok lets look at the bottle now

Hennessy V.S.O.P - Basic Packshot - Black Background (Small)

‘Chris Bangle picked up his pencil and drew this cognac’s new silhouette. He accentuated the curves on the sides of the bottle, thereby reinforcing its silhouette’s dynamics, then he lengthened its neck and straightened its shoulders, stretching it vertically. Inspired by the Hennessy V.S.O.P. bottle created in 1954, Chris Bangle chose to confirm this upward movement with an enriched base resembling a pedestal to distinguish the whole with opulence while maintaining its stability.

With a carefully designed optical effect, the front of the bottle evokes a pyramid perspective, suggesting an upward vanishing point to draw the eye toward the top of the bottle, where Chris Bangle has chosen to engrave the legendary arm and axe of the Hennessy family into the glass itself. The symbolic Hennessy V.S.O.P. oval label is in dark grey ennobled with golden embossing a few millimetres from this.’

 

03 Hennessy V.S.O.P.  Packaging .jpg

‘The box that the bottle comes in has also benefited from this renewal, giving its edges over to a more modern vision: the sides have been refined and dramatised by photographer Adam Savitch. Anti-counterfeiting techniques for the Hennessy V.S.O.P bottle were also developed: a laser stamp for the 35-cl, 70-cl and 3-litre bottles and a hologram of inimitable complexity (now with horizontal lines forming a grape cluster) seal the cap, ensuring product integrity.’

Pretty hor! I also want to own one.

IMG_0444

Chris Bangle

Former Chief Designer of BMW

Looking both forward and back, comes from Chris Bangle’s training; he always thinks in terms of industrial design. For him, a product cannot be summed up by a function or an aesthetic: a product is living thing.

“Designing for Hennessy gave me the same sensations as working on designs for fast BMWs or a great Rolls Royce. It is that experience of a unique emotion.”

IMG_0455

Draw Something wtf. No la he is showing us the design and explained a little bit.

IMG_0461

This is me who ngeh ngeh want to take picture with him hahaha

IMG_0483

But I never know that afterthat I actually got the chance to take picture with him! hehehe I heard someone said: ‘Don’t you think he is cute…’

IMG_0494

Saw him when we went out to washroom then the fangirls inside us urged us to ask for one more photo with him again :D

Olivier Paultes

Olivier Paultes

Member of the Tasting Committee,

Head of Distilleries , Maison Hennessy

“We taste between 60 and 70 samples every morning, between 11 and 12 o’clock,” he says. While Yann Fillioux continues to make the key decisions, the honour and responsibility are clear for Olivier: “Mr Fillioux was born to be a master blender, and I am already learning a great deal by working with him,” he says.

“What is important in a big distillery is to adapt and to make the best blend possible. The wines and eaux-de-vie change every year, so even at a distillery on the scale of Hennessy, each blend must be individually crafted.”

Someone: Stop giving us facts! We want fun photos! here you go :)

IMG_0480

Dress: Nichii

Heels: Zara

Handbag: Longchamp

Even with 5 inches heels, I still look short standing besides Valerie and Jane fml

IMG_0465

After the launch, we were directed to the party zone! Freeflow of Hennessy cocktail, which one is your pick? I prefer Cranberry :D

IMG_0468

Dayuuuuuum

IMG_0475

With Yukiko! Love love love her new hairstyle by Shawn Cutler!

IMG_0473

With Sarah! Hahaha sexy babe

IMG_0495

To let you see how red is Simon’s face. And prove that I have been a good girl and didn’t drink. hahaha

74747_10150816572481440_341233486439_10230805_176642997_n

Oh I tell you! I really love this Camera 360 booth. It makes me feel like superstar wtf. there are many cameras around the stage, then we just pose, all the camera will take at the same time, then it will becomes a slideshow/video which you can see below.

And many thanks to Wilson who took this photo of me! Did I say that he has a very awesome travel and food blog? Eat and travel… ahhh life. Go visit at placesandfoods.com !

I saw my face for like erm 0.5 sec?

It was a pretty exclusive and fun Friday night with friends, and I can see that a lot of my friends get really really happy/high hahaha. Head over to Hennessy Malaysia FB page for more photos https://www.facebook.com/HennessyMalaysia?ref=ts

This post really a bit brief hor? Sorry la… New sememster has started and so much work to do :( Promise the next post will be long and nice ok? *pinky finger* hehehehe

 

love,

IMG_0472

Follow me on Twitter! @wilee_t

1 comment:

  1. Hi, Nice post! Would you please consider adding a link to my website on your page. Please email me back.

    Thanks!

    Harry
    harry.roger10@gmail.com

    ReplyDelete